Today we have a special kind of ad that I want to break down for you.

Some of you might say, "Wifi, have you gone insane? Are we even allowed to run these on Facebook?"

Well, where do you think I found this ad?

This ad is running to Facebook traffic.

And it's doing pretty well too, the ad is being duplicated multiple times and it might even be compliant.

They don't use profanity and everything is done in a very subtle, yet aggressive way.

The ad itself also has a fantastic structure. This ad doesn't reveal the product, it's meant to convert cold traffic (meaning people who don't know anything about this brand) into buyers.

This ad does a fantastic job at building curiosity, hooking people in, and subtly tapping into a deep emotional desire.

The use of a female guru helps serve as a form of validation for the offer itself too!

I mean, you have clips from girls and even the female guru (a hot young female) is saying how great the technique actually is.

Before I dig further into the structure, I want to share the actual ad with you:

​https://app.swipebuilder.io/shares/01HNJX95PH9N5P9G0Q49X5AMV3?type=PUBLIC&object=SWIPE&require_password=False​

Watch the full ad (make sure you don't watch in public with loud volume lol) and then come back to read the full breakdown.

I will have the structure at the end so you can use it on your own ads (even if they are not about 🍆 enlargement).

This piece shows one of those viral "Does Size Matter" clips and it shows a girl who's saying that 8 inches is the minimum (LOL!).

This will make a lot of men who are self conscious about this, and who might be struggling with women, stop and pay attention to the ad.

Look, this ad is tapping into more than just eggplant size, it's actually tapping into the same dudes who can't get any peaches and buy game info products.

Maybe the guys have failed even after buying those game products, and think the root cause of their problems is something else (eggplant).

It also taps into people who watch too much "corn" and now thing that industry standards are the norm.

My point? It stops the right audience with the intensity of a Mike Tyson right hook.

The big promise of this entire ad.

First they stop you, now they use authority to build up the lead.

The authority comes from this woman (young hot female) saying that a famous adult movie star is going to reveal the secrets from the adult industry.

The audience now thinks, "oh wow, so they did have a secret to enlarge eggplants all along!"

And more importantly, this section makes a bold promise... to go from 5.5in to over 8in.

Now the ad knows that people will get skeptical after such a big promise is thrown around (no pun intended).

It starts by providing "inclusion" in the ad.

Basically reassuring the audience that age isn't a problem to use this technique.

It discounts other things that might've been tried or are they too scared to try like shady pills.

And it introduces the claim that this technique doesn't require any of those things.

While making a bold promise that you will see changes in just 30 days, so there's a timeline to get results.

This is the part where the ad taps into the audience's deepest desires.

And strengthens the notion that the technique is super simple.

These men might not be having issues with their girl, but they think they have one due to built-in insecurities.

Again, this ad seems to be tapping into "corn" addicts.

Shows the importance of understanding your audience and their beliefs, whether real or not, that's not your problem.

Your job as a marketer is to understand them, and throw it back at them.

This part introduces a common enemy.

It shows how it's been around but they want to gate-keep it from you.

Introducing an enemy is a technique to get people to take action.

Us vs Them is a powerful marketing principle that's used by high level marketers.

Now the video ad is concluding but notice how no product is revealed.

Why?

Because the job of this ad is to get clicks into the site, that's it.

Social media has a ton of distractions, your site doesn't have any of those (if you optimize correctly).

So you want to get them out of the social media site as fast as possible and into your "world."

Your "world" is your site, an ecosystem designed to convert them into buyers.

This is the end of the ad.

By the way, before I show you the entire structure, let me mention how I swiped this ad.

I used SwipeBuilder, a software I created to swipe ads across all major networks and then use AI to help me write faster copy based on winners.

If you want to give it a try, I have a 7 day trial for you:

​Click here to take SwipeBuilder for a spin and skyrocket your creative game >> ​

With that out of the way, here's the structure:

1) Hook - Use a clip that validates your entire thesis (idea) for the ad. You can find clips from Joe Rogan, street interviews, you name it...

2) Lead - Introduce an authority feature in the niche and make a bold promise.

3) Discount - Introduce how other techniques don't work and why they don't work.

4) Ultimate Desire - Tap into the ultimate desire that these audience has, Reddit is good to find these.

5) Enemy - Introduce an enemy that doesn't want them to have this technique, think of pharma, government laws, something trending.

6) CTA - Show them how they can learn more, don't introduce the product.

Alright guys, hopefully you enjoyed this unorthodox ad breakdown.

You can learn from any industry, if you keep an opened mind.

Peace!

WMG